Course Description

This course, Building a Social Media Agent using CrewAI, offers a hands-on journey into designing and deploying intelligent, multi-agent systems for automating content creation across platforms like Instagram, Twitter/X, and LinkedIn. Learners will begin with foundational insights into AI-powered social media automation and agentic design principles before diving into system architecture, workflow planning, and task delegation using CrewAI. The course walks through defining roles (e.g., content strategist, designer), building workflows, and executing tasks collaboratively via specialized agents equipped with memory, tools, and planning capabilities. By the end, learners will have built a fully functional AI agent crew tailored for scalable and engaging social media content production.

Course curriculum

  • 1
    Course Introduction
    • Course Overview
    • Role of AI in Social Media Management
    • Quiz
    • Course Handouts
  • 2
    Designing the AI Content Workflow
    • System Architecture of an AI content Agent
    • Agentic AI principles
    • Quiz
  • 3
    Understanding CrewAI
    • Introduction to CrewAI
    • Setting up Your CrewAI Environment
    • Quiz
  • 4
    Building Your Crew for Social Media Content
    • Defining Roles and Responsibilities and Creating your First Agents
    • Defining Tasks and Workflows
    • Executing your Crew AI workflow
    • Quiz
  • 5
    Content Creation for Different Platforms
    • Generating Engaging Instagram Content
    • Crafting Compelling Twitter-X Threads and Posts
    • Professional LinkedIn Content Creation
    • Quiz
    • Course Conclusion

Who Should Enroll

  • Aspiring AI developers and prompt engineers

  • Social media managers exploring automation

  • Content creators seeking scalable workflows

  • Tech enthusiasts curious about multi-agent systems

Key Takeaways

  • Design and deploy AI agents for social media automation

  • Build structured workflows using CrewAI

  • Create platform-specific content for Instagram, Twitter/X, and LinkedIn

  • Implement agent collaboration, memory, and tool use

About the Instructors

Tanika Gupta - Director Data Science, Sigmoid

Tanika Gupta is a GenAI and data science leader with 13+ years of experience scaling AI solutions and building high-performing teams across global organizations like JPMorgan Chase, Mastercard, American Express, and now as Director of Data Science at Sigmoid. Currently, she leads a 60+ person team and drives enterprise-wide adoption of GenAI and builds multi-agent systems. She has also filed patents, spoken at international AI conferences, and mentored the next generation of AI talent through various platforms.
About the Instructors

FAQ

  • What tools will I learn to use?

    You’ll work with CrewAI, OpenAI APIs, and supporting Python libraries to build and run multi-agent workflows.

  • Can I apply this to real-world social media tasks?

    Yes! The course focuses on practical content automation for platforms like Instagram, Twitter/X, and LinkedIn.

  • Will I build a complete project by the end?

    Absolutely. You'll build and deploy a functioning AI-powered social media agent crew tailored to your workflow.