What you'll Learn
-
Understand how LLMs streamline personalization and reduce human effort.
-
Gain hands-on skills in creating tailored customer journeys.
-
Learn key features of OpenEngage: data capture, real-time tracking, AI-driven personalization, journey building, multi-channel delivery, and open architecture.
Who Should Enroll?
-
Suited for marketing professionals, digital strategists, CRM specialists, business analysts, and IT professionals aiming to integrate AI-powered tools and enhance customer engagement strategies.
-
Undergraduate and graduate students in marketing, business, or related fields looking to build a strong foundation in AI-driven personalization and modern digital marketing techniques.
About the Instructor
Gyan Prakash Tripathi, Senior Strategy Manager, Analytics Vidhya
Gyan is Master in Computer Science from IIT BHU with expertise in solving complex business challenges using advanced data analysis, machine learning, and data science techniques. At Analytics Vidhya, he drives data-driven decision-making and oversees organizational data, formulating strategies and automating reporting processes.
FAQ's
-
What is OpenEngage?
OpenEngage is an AI-driven marketing engine that leverages advanced data capture, real-time behavior tracking, generative AI, and more to create highly personalized customer journeys.
-
Will there be practical projects?
Yes, the course includes hands-on projects where you can practice creating and executing personalized marketing campaigns as emaila, ensuring you gain practical skills that can be applied immediately in your career.
-
How does AI-driven personalization differ from traditional marketing approaches?
AI-driven personalization tailors each communication to the individual, leveraging real-time data and generative AI, whereas traditional methods often rely on one-size-fits-all or broadly segmented messages.
-
What challenges might arise when implementing ultra-personalized marketing strategies?
Challenges include managing vast amounts of data, ensuring privacy and compliance, aligning AI outputs with brand voice, and overcoming the technical barriers of integrating advanced tools into current systems.
-
Will I receive a certificate upon completion?
Yes, you will receive a certificate of completion after successfully finishing the course and assessments.